rainy day girl

The Role of Emotion in Viral Content

If there’s one quality that’s criminally overlooked when it comes to content marketing, it’s emotion. We’ve all more-or-less accepted social media and online advertising as one of the many facts of life, which only makes it easier for marketers to…
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Blogging, Business, Communication, Entertainment, PR/Ad, SEO, Social Media

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Venting Monday…Let’s choose an audience that is very hard to target and doesn’t create a large ROI

Multiculturals have been a hot bed for campaign’s target audiences. Growing minority groups, especially with a high spending dollar, are attractive to companies who wish to capture this particular market share. But is the line between Multiculturals and…well, the rest…
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