Should You Invest in Online Marketing? Understanding its Strengths and Weaknesses

Posted by Ali Lawrence on Feb 20, 2014 in Business

———————————-Guest Post by Ryan Del Villar———————————-

Due to an upsurge of internet use and the ballooning rate of users throughout the world, businesses—big or small—have started capitalizing on this new medium of information delivery. New media marketing and advertising is fast catching up with traditional marketing as a preferred approach due to its potential reach, effectiveness, and cost-efficiency. But should your business invest in your own online marketing campaign? Let’s take a look at two sides of the same coin.

Internet marketing
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