In eight days, Pizza Hut has taken YouTube by storm with their newly released PSA “The Dangers of Selfie Sticks”. Sounds completely irrelevant, right? Not when you consider this very loose (yet, hilarious and ingenious) connection between selfie sticks and pizza has already earned almost 3 million views and over 8K likes. Watch it for yourself
Brilliant, right? I would like to have seen more branding on the pizza boxes during the beginning when they zoom out for the freeze frame party shot–subtle branding, to really tie in Pizza Hut a little more. What’s your thoughts on the PSA?
Please selfie responsibly.