3 Ways to Create a Persona Map Using Analytics

Posted by Ali Lawrence on Jan 23, 2015 in Business, Communication, Content Marketing, PR/Ad, SEO, Social Media



persona mapping

“Top-performing organizations use analytics five times more than lower performers,” according to MIT Sloan Management Review.

Successful offline businesses and online companies have one thing in common: they grasp the importance of fully understanding their customers. For this reason, identifying buyer personas ranks at the top of the list for any business owner or marketing professional about to begin an inbound marketing campaign.

To optimize the success of your marketing campaigns, you need to gather some key information about your core audience and create persona maps. Whether you’re documenting a phone call, an in-person transaction, or a website visit, using analytics to create persona maps helps you understand every customer experience. You’ll get to know your customer and learn how they go about making decisions. Read more…

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The Need for Speed – How Fast Is Your Website

Posted by Ali Lawrence on Jan 16, 2015 in Business, SEO

We all know that our websites need to be as fast as possible, but sometimes it is tricky knowing where to start to make them faster. That’s the problem this post aims to solve.


fix site speed Read more…

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CloudUp: PR-friendly File Sharing

Posted by Ali Lawrence on Jan 12, 2015 in Business, Communication

You know the pain: Somebody thinks app X is the “easiest” for sharing files, but when the files are sent and received on the other end, the recipient finds them hard or impossible to open or view. (Possible reasons: He/she doesn’t have an account with app X, or could be using a rare mobile browser, or a truckload of other reasons.)

A solution helpful to PR and small businesses: Read more…


How to Create and Test Key Messages

Posted by Ali Lawrence on Jan 6, 2015 in Business, Communication, Content Marketing, PR/Ad


Health care communications requires a delicate and precise touch. Almost more than any other industry, PR pros should scrutinize how their campaigns resonate with their audience and what is said to the media. The biggest way to do this is by creating and controlling the right key messages.

Key messages are bite-sized pieces of information that articulate what you do, how you are different, and the value you bring to stakeholders. Read more…

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Time Management Tips for Writers

Posted by Ali Lawrence on Dec 31, 2014 in Blogging

Good News Travels Fast

Freelance writing can be an exciting way to make a living or at least earn a little money on the side. It’s a great way to reach out to a large audience and fine-tune many skills. You can even make your own hours and be your own boss.

As great as this all sounds, the best and most consistent tip we all get as freelance writers is to have good time management. Being your own boss is awesome, but you have to know how to handle the workload or else your work will suffer. Read more…

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Best Content Marketing in 2014

Posted by Ali Lawrence on Dec 16, 2014 in Business, Communication, Content Marketing, Entertainment, PR/Ad, SEO, Tips & Lists

Professionals in content marketing have stepped up their game in 2014 with some awesome content marketing campaigns that did very well in establishing their brands and creating loyal customers.

Below you’ll find my list of the best content marketing in 2014. Read more…


My Writing Process Blog Tour

Posted by Ali Lawrence on Jul 26, 2014 in Communication, Friday Funny

My Writing ProcessI C Publishing started their summer blog tour (#ICBlogTour) where they passed the pen to bloggers, from all different niches, to talk about their writing process for books, blog posts or pretty much anything. Read more…

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Three Unconventional Marketing Techniques for Business

Posted by Ali Lawrence on Jul 17, 2014 in Blogging, Business

learn marketing techiniquesA lot of marketing advice has just been recycled over and over. You’ll find the same marketing strategies and tips across the board no matter what “expert” sites you frequent. While some of these ideas may work great, following tired old strategies is not the way to increase exposure in the market. You have to be different. You have to shine over the monotony.

It can be remarkably difficult to build a brand in today’s world because of a simple, yet blinding, issue: saturation. Everyone is looking to make it big, and everyone is desperately seeking an easy and surefire way to do it. Most likely, this is why the same overused and decrepit information is being passed around. Most of it worked in the past sure, but eventually the novelty will wear off.

To stand out, you’ll need to be different – you’ll need to be innovative and fresh. It’s a bit scary, but the best way to do that is to adopt some rather unconventional tactics. To get you in the right mindset, we’re going to share a few strategies that are, well, let’s just say they go against the grain. Read more…

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The Science of Shareability: What Makes Some Infographics Go Viral?

Posted by Ali Lawrence on Jun 24, 2014 in Blogging, Business, Communication, PR/Ad, SEO, Social Media

Infographics have become extremely popular ways to share information by presenting it in a manageable format. However, what’s the secret behind those that seem to blow up overnight, versus the infographics that may do marginally well among specific groups of people but never even come close to spreading virally on the internet?

Below, we’ll look closely at some infographics that have performed well on social media and give insight on how to make an impact on the internet. Read more…

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Long-Form Content: The Future of Inbound Marketing

Posted by Ali Lawrence on May 30, 2014 in Blogging, Business, SEO

Companies that build a presence on popular social media channels and produce quality content on their site have become the norm rather than innovative exception.

Standing in direct contrast to the popular short, scannable posts is a resurging interest in long-form content. Rather than spreading out your brand’s identity across a variety of mediums and multiple content pieces, some web marketers are arguing for the value of larger, more in-depth content. Known as skyscraper content or long-form, these lengthy content pieces are leading many organizations to rethink their content-marketing strategy. Read more…

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